Amazon's competitive strategy includes closely monitoring competitors and aggressively responding to threats. In an example with diapers.com, Amazon executed a 12-step plan to undermine the competitor by slashing diaper prices and offering promotions, eventually forcing diapers.com to sell to Amazon at a reduced price. Another instance involves Amazon's private label food brand Wickedly Prime, where they aimed to mimic the top 200 best-selling items at Trader Joe's by poaching an employee from the competitor. These examples highlight Amazon's cutthroat culture and willingness to go to great lengths to dominate the market.