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THE BIG RIFF - 1.37 - CHRIS CESARINI (STREET POWER, BACK OF THA NECK, CMI) & SEAN G. (NEUROTICS)
It's a Hard Rock Life
Differentiate in Music Marketing and Execution
Marketing music requires a different approach today, thinking outside the box and focusing on unique strategies. For example, Lion Heart Records released limited copies of EPs that quickly sold out in minutes. This innovative marketing tactic shows the need for a fresh perspective in the music industry. Additionally, the band's dedication to their music, songwriting, and vision has led to successful shows and collaborations with other bands, contributing to their rapid growth in the industry. Their best show so far was the free Black Friday show with an excellent crowd reaction, showcasing their progress within a year of being a band.
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