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#22 How To Turn Down A Billion Dollars: The Snapchat Story
Founders
The Power of Communication through Media and the Importance of Ephemerality
The insight highlights the transformative nature of fast media creation, which allows us to communicate through photos rather than around them. It emphasizes the shift from digital media as self-expression to digital media as communication. The importance of ephemerality in conversation is underscored, as Snapchat focuses on the feeling content brings rather than its appearance, restoring integrity and context to conversations. The platform sets expectations mirroring real-life conversations, aiming to facilitate communication with friends rather than strangers, allowing for emotional risk, expression, and growth.
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