The Power to Conform, Even Among Strangers

Whenever you were told that your response was consistent with the group, your brain kicks off a reward signal from the same arage of the that are the hard drugs activate. Conversely, when you were told you were against the group, it triggers this airr signal that, just as something is wrong, correct your behavior. Later on, you'd have people do the task again, and they would conform their own personal judgments would shift toward the group. So we we want to be with our group, and we're rewarded when we are.