Overexposure to negative news and imagery can distort our worldview, leading to the perception that the world is more dangerous than it truly is. Despite statistical evidence showing that the world is becoming safer, the abundance of cameras and negative media coverage exacerbate our negativity bias. This bias significantly influences our decision-making, causing us to prioritize potential losses over potential gains. For entrepreneurs, a negative mindset is often the primary reason for business failure, overshadowing market conditions or product effectiveness. Hence, cultivating a positive perspective is crucial when facing new challenges.

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