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David McRaney on How Minds Change

EconTalk

Cowboy vs Senator: Wilderness and Healthcare in Political Ads

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  • One person is a cowboy and can survive in the wilderness, while the other is a senator with no survival skills.
  • Taking away healthcare can harm even rugged individuals who live in the wilderness.
  • Focusing on individual identity in political ads can limit effectiveness.
  • The ad mentioned may only appeal to those already aligned with left-leaning values.

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