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$10,000,000 Worth Of Sales Copy Advice (In 7 Phrases)
Coffee With Cole: The Digital Writing Podcast
Your Story is The Customer Story
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Listening to customers and making them feel heard is essential in marketing to create excitement around a brand. Authentic storytelling that highlights common struggles and transformations fosters relatability. When marketers position themselves as relatable figures rather than outliers, customers are more likely to see the potential for success in their own experiences. Sharing personal journeys reinforces connection, showing customers that they too can achieve similar outcomes. This vulnerability in storytelling can transform sales copy into compelling narratives that resonate deeply with the audience.
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highlights
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