E047: DTC Hardships, Amazon Fees, Klaviyo Agency Move & More
OPERATORS
Quality of Buyers on TikTok Shops vs. Post Purchase Survey Data
The speaker stopped investing in TikTok due to the focus on TikTok shops, which they feel are not worth the effort as they generate low-quality buyers. They highlight that while TikTok and YouTube perform poorly from an MTA perspective, they show positive results in post-purchase survey data. This difference in performance indicates that the effectiveness of advertising platforms like TikTok is dependent on the product and category being marketed.
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