A Lesson in Business Growth: Slow and Steady Wins the Race

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The speaker reflects on past catastrophes caused by rushing business growth and the fear of repeating family mistakes. By adopting a midwestern approach of slow and steady growth instead of aiming for exponential growth, the business experienced consistent compounded growth. This shift in leadership mindset led to increased creativity, flexibility, and unexpected growth rates. Focusing on sustainable growth at a modest 7% goal for the year, the business has achieved 25% growth without the pressure to rapidly scale or prove anything to others.

Entrepreneur Noah Kagan wants everyone to feel empowered to start a business. That’s the core message of his new book, Million Dollar Weekend. He’s founded multiple companies worth at least a million dollars, including AppSumo. That’s his software marketplace worth more than $80 million. Noah shares lessons from his scale journey, and from the early flameouts at high-profile start-ups (like being employee number 30 at Facebook and an early staffer at Mint) that fueled a desire to prove himself.

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