The Difference Between Being a Guru and a Guide in Writing

When working on his book, the author faced imposter syndrome, feeling like he wasn't qualified to write. His writing coach explained the difference between being a guru and a guide, and the author embraced being a guide who shares what he's learned. The best performing YouTube videos follow this approach, with relatable titles and a focus on personal experiences. The author's editing team realized they should frame his expertise as that of a citizen expert rather than a professorial authority. The author sees himself as a helpful friend to his audience and uses phrases like 'hey friends' to create a friendly atmosphere. The author's writing coach, Azul, helped him through the book process from proposal to structure.