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$1M Guide: How I’m Scaling a Content Business to 7 Figures in 2025 | 042
The Nathan Barry Show
Target the In-Between: The Key to Convincing Sales
To achieve sales goals, target individuals who recognize the potential for a raise but believe it will require significant effort to achieve. A strong sales pitch must address both doubts about ROI and the reality of the audience's employment situation. The $500 investment needs to be justified to avoid perceptions of throwing money away, either by demonstrating that the possibility of a raise exists or by clarifying why current conditions may preclude it. Focusing on this audience can increase confidence in achieving sales targets.
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