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#698: Dr. Mark Plotkin on Coffee, The World’s Favorite Stimulant — Chemistry, History, and More

The Tim Ferriss Show

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The History of Brazilian Coffee Industry and its Impact on Society

The Brazilian coffee industry, now valued at over $10 billion, was started by smuggled seeds. Coffee production in Brazil boomed when it was planted further south. Enslaved Africans were brought in to work on coffee plantations in devastating conditions. This led to the rise of ultra-wealthy coffee barons. The cycle of booms and busts and the late abolition of slavery shaped the industry.

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