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The Michael Shermer Show cover image

How Not to Age

The Michael Shermer Show

NOTE

The Deceptive World of Brain Supplements

Brain supplements, particularly those marketed towards baby boomers, are a concerning and largely ineffective industry. Previgine, a brain supplement claiming to improve memory, was found to have no significant benefits and engage in false advertising. Despite its lack of effectiveness and legal issues, it still manages to bring in $20 million annually. The vulnerable older population is often targeted by these supplement companies, taking advantage of their fears about declining brain function. Studies have shown that many brain supplements do not contain the ingredients listed on the label and may even include prohibited drugs. The lack of regulation in the industry allows for deceptive practices and puts consumers at risk.

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