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Entering the Conversation in the Prospect's Mind
Knowing your audience is crucial in marketing. By connecting your message to what is currently on the minds of prospects, such as recent events or popular topics, you can captivate their interest and improve engagement. This approach can make your message seem personalized and relevant, leading to increased effectiveness in selling on various platforms like Instagram or email. By aligning your message with the ongoing conversations in the prospects' minds, you can create a sense of connection and eventually drive them towards taking the desired action, such as watching a video, reading an article, or purchasing a product.