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Focus on Claiming Political Land
The Conservatives are aiming to distance themselves from Labour by aligning with reform, proposing initiatives like the revival of national service. They are being characterized by a rhetoric reminiscent of the 1950s, emphasizing issues like migration, British values, and critiquing individuals from different parts of the world. Nigel Farage has also entered the conversation, stirring controversy by insinuating that some members of the community, particularly Muslims, do not share British values. Despite not being a candidate or leading a political party, Farage continues to receive a platform in the media.