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Barefoot Wine: Bonnie Harvey and Michael Houlihan
How I Built This with Guy Raz
Collaboration Creates Community Sales
A donation of wine in place of cash for community projects fosters positive relationships and advocacy for the brand. The initial outreach led to increased sales from local accounts due to community members associating the product with a social cause. By leveraging this strategy across additional neighborhoods, the approach proved effective in boosting brand awareness and sales, demonstrating how aligning with community interests can lead to mutual benefits for both the organization and the business.
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