The Diary Of A CEO with Steven Bartlett cover image

The Manipulation Expert: CIA Spy Reveals You're Being Controlled! "You're Being Manipulated Without Realising It"! Andrew Bustamante

The Diary Of A CEO with Steven Bartlett

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Understanding Influence and Persuasion

Influence and persuasion are distinct concepts in getting people to act in certain ways. Influence does not require actively trying to change someone's mind or behavior but rather exists even when not talking, while persuasion involves actively trying to convince or nudge someone to do something. Utilizing influence frameworks, which come in various complexities such as foundational, two-step, and 12-step frameworks, can help in achieving desired outcomes by understanding how different frameworks interconnect like Russian nesting dolls.

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