The Rise of Veganism in India: The Influence of Celebrities and Streaming Platforms

2min Snip

00:00

Play full episode

Summary

Transcript

Episode notes

Veganism has seen significant growth in India, with a 300% increase in the past 10 years. Thanks to platforms like Netflix and Amazon, veganism is becoming more mainstream and celebrities are endorsing it for animal welfare and health. The perception of veganism in India has become more positive and people are becoming more aware of the concept.

In this episode, we speak to Nikunj Sharma, the CEO of Mercy for Animals India. We spoke about:

The work of Mercy for Animals in India, and their victories so far
The considerations for animal advocacy organisations, like Mercy for Animals, to expand into new countries rather and how this trades off with the existence of local organisations.
The specific cultural context for animal advocacy work in India

A few of the resources mentioned in our conversation:

MFA India wins on gestation crates
PBFIA India report on increasing plant-based consumption within India – 67% people eating plant-based products citing animal welfare benefits
Jay Shetty Podcast
No Rules Rules: Netflix and the culture of reinvention
Can’t hurt me by David Goggins
MFA India website
Nikunj’s Linkedin

If you enjoy the show, please leave a rating and review us - we would really appreciate it! Likewise, feel free to share it with anyone who you think might enjoy it. You can send us feedback and guest recommendations via Twitter or email us at hello@howilearnedtoloveshrimp.com. Enjoy!