The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

20VC: Rippling's Parker Conrad on The Four Main Benefits From Building a Compound Startup | Why There Should Never Be a Trade-Off Between Speed and Quality | How Zenefits Gave Parker a Chip on the Shoulder and Why That is so Important?

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

NOTE

The Effectiveness of Cross-Selling and the Role of Employee Data

Managing employee data is a crucial aspect of certain job functions./nCross-selling is not as easy as it may seem, but it can be effective./nThe biggest barriers to adopting a full suite of products include customer resistance and reluctance to purchase everything upfront./nCross-selling efforts have resulted in millions of dollars in net new annual recurring revenue (ARR) every month at Ripleyn./nThe employee graph, which contains data about all the employees in a company, is essential for successful cross-selling./nBy understanding employee data, Ripleyn can identify the right moment to recommend new products to customers./nAn example of this is the inventory management product that Ripleyn offers when terminating a remote employee.

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