The Pros and Cons of Side Projects

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SEO is an important skill to have, and can be learned relatively cheaply through side projects.
It is important to have a personal relationship with your side projects, as this will motivate you to invest more time in them.
Having skills that are applicable to the job you are applying for can be beneficial, as this will make you more competitive for the position.

It's human nature to worry about the things that can go wrong.

But often overlooked is the mentality of attraction instead of detraction, or in other words focusing on what you can bring to the table instead of what you can prevent from happening.

While so many companies signal they want entrepreneurial candidates yet don't allow side projects, want out of the box thinkers yet expect them to work in a box (office), and vow they only hire top talent yet pay below market rate... there's power in thinking through whether you're truly focusing on attracting the right people or just trying to prevent wrong behavior.

In this episode, Steph and Cal discuss the mentality of being a magnet instead of a jail, originally inspired by this tweet of Steph's.