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The Ideal Marketing Strategy For Each Stage of Start-Up Growth with Sequoia's CMO Sumaiya Balbale
Marketing Against The Grain
Marketing Needs Based on Company Stage and Founders' Talents
There is a difference between needing a marketer and the type of marketing activity required at a certain stage/nIn early stages, a marketer may not be necessary depending on the talent composition of the founders/nFounders' capabilities must be assessed, as some excel in customer empathy, design, or technology
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