42sec snip

Founders cover image

#313 Christopher Nolan

Founders

NOTE

Jeff Bezos' method for distilling product pitches

Jeff Bezos decreed that the narrative of each product pitch should be shaped like a mock press release, starting from the public announcement and working backwards. The goal was to distill the pitch to its pure essence and focus on the heart of the product. Bezos believed that knowing how a product would be communicated to the world was essential before making any decisions about its features. This approach is similar to how Nolan figures out the heart of his movies, and it emphasizes the importance of the founder as the guardian of the company's soul.

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