The Knowledge Project with Shane Parrish cover image

#146 Barbara Tversky: Action Shapes Thought

The Knowledge Project with Shane Parrish

NOTE

The Power of Roles/Perspective-Taking in Generating New Ideas

Roles capture a significant amount of information that people know from their everyday lives/nThinking about different roles can greatly enhance creativity and generate more unique and rare ideas/nCompared to mind wandering or having no specific instructions, thinking about roles resulted in the highest effectiveness in generating new uses for objects

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