Humans excel at rationalizing unhealthy behaviors, such as justifying treats after exercise or overeating due to special occasions. The initial three weeks of habit-building are crucial as success during this period creates momentum. Making compromises and rationalizing bad behavior early on can lead to justifying similar behavior in the future, ultimately hindering progress. To overcome this rationalization, it is essential to adopt a disciplined mindset during the critical initial period to avoid falling back into old habits.

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