NBA Negotiation Focus on Disney and Streaming Services

In NBA negotiations, the focus is on balancing money and reach, with Disney being a key player due to its broad reach. Streaming services have money but lack broad reach like traditional broadcasters. Past decisions in sports broadcasting, like boxing moving to pay-per-view, show the risk of sacrificing reach for profit. Amazon's success with the NFL demonstrates the potential for streaming platforms. The NBA could find a good home with Amazon or Disney, while the future with other partners like Warner Brothers Discovery and Netflix remains uncertain. Netflix's interest in the NBA in-season tournament suggests a strategic opportunity for international expansion. The success of the NBA's in-season tournament indicates potential for growth and the possibility of partnering with Netflix for technological readiness in the future.