The Town with Matthew Belloni cover image

A WWE Business Smackdown With Nick Khan

The Town with Matthew Belloni

NOTE

NBA Negotiation Focus on Disney and Streaming Services

In NBA negotiations, the focus is on balancing money and reach, with Disney being a key player due to its broad reach. Streaming services have money but lack broad reach like traditional broadcasters. Past decisions in sports broadcasting, like boxing moving to pay-per-view, show the risk of sacrificing reach for profit. Amazon's success with the NFL demonstrates the potential for streaming platforms. The NBA could find a good home with Amazon or Disney, while the future with other partners like Warner Brothers Discovery and Netflix remains uncertain. Netflix's interest in the NBA in-season tournament suggests a strategic opportunity for international expansion. The success of the NBA's in-season tournament indicates potential for growth and the possibility of partnering with Netflix for technological readiness in the future.

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