
03: This party is going to end
Spotify: A Product Story
How Do You Charge For Nothing?
In 20 12, smart phone sales were going to out paste pcs for the first time. And if mary was right, this would eventually become most users. Meanwhile, our entire conversion strategy was built on the popularity of sportifis free desk topap - remember from episode too, how do you charge for nothing? We discovered that free users who spent enough time building up their libraries on the ad supported desk topap, would eventually convert themselves into paid users by keeping it all wirelessly automatically sinked with their phones. Essentially, they were paying for mobility.
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