To start growing your audience on LinkedIn, you can follow two simple strategies. Firstly, engage with influential thought leaders by adding meaningful comments under their posts, similar to how you would on Twitter. This can help you gain followers quickly. Secondly, follow a structured framework for your posts. Begin with the 'meat' or the main teaching point, then create a compelling hook, followed by a call-to-action to encourage readers to click 'see more'. End your post with a recap and a call to conversation to engage your audience further. By consistently following this format of 'hook, meat, information, recap, call to conversation', even beginners can steadily grow their audience on LinkedIn.

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