To start growing your audience on LinkedIn, you can follow two simple strategies. Firstly, engage with influential thought leaders by adding meaningful comments under their posts, similar to how you would on Twitter. This can help you gain followers quickly. Secondly, follow a structured framework for your posts. Begin with the 'meat' or the main teaching point, then create a compelling hook, followed by a call-to-action to encourage readers to click 'see more'. End your post with a recap and a call to conversation to engage your audience further. By consistently following this format of 'hook, meat, information, recap, call to conversation', even beginners can steadily grow their audience on LinkedIn.
Justin Welsh is an entrepreneur who over the decade has helped build two $50+ million ARR companies, with teams of 150+ people, and has raised over $300 million in venture capital. On this episode of the Modern Mastery podcast, Dan and Justin talk about how LinkedIn is not a resume site - it is the land of opportunity for creators, the best route to take as a beginner in online business, and breaking down the components of a one-man business, content strategy, and the trial and error in between.
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Justin's Website: https://www.justinwelsh.me/
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