99% Invisible cover image

For a Dollar and a Dream

99% Invisible

00:00

The Importance of Frequency and Immediacy in Lottery Games

Immediacy is key in the design of successful lottery games. Scratch tickets, introduced in Massachusetts in 1974, spread quickly across lottery and non-lottery states because of their ability to offer immediate payouts.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app