The focus is on optimizing long-term user experience rather than just engagement. By making trade-offs between immediate response and optimizing for the user's future well-being, the goal is to extend the time span of data optimization. Empowering developers to fine-tune models over time contributes to a positive user experience. While some may optimize solely for engagement, a more morally conscious approach informed by emotion science may have a competitive edge in the long run as users eventually run out of time in the day for constant engagement.

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