The Importance of Personal Branding for Entrepreneurs

In this podcast episode, Tim interviews Yong-Soo Chung about the concept of building a personal holding company. They discuss how a personal holding companies involve turning hobbies into projects and eventually businesses.

The concept is similar to a lifestyle business, where individuals can have multiple businesses based on their interests.

They talk about the differences between different forms of leverage and how anyone can now build a company using digital leverage.

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