Three research s si came across, and quote in the book, once from princeton that showed we're capable of judging somebody's trustworthiness, character and intelligence within a hundred mill of seconds after looking at their face. A similar study came out of the university of glasgow that said were capable of judging the same three traits within 500 mill seconds after hearing somebody say the word halo an a third study came out  of the university of colorado that showed were capable of filing somebody within one of our previously existing mental models,. essentially labelling withit, a hundred and 50 mill seconds after looked at their faces. But when you talk about those first impressions, there were three research