To maximize a song's global popularity, it is essential to leverage distribution through various artists and versions. For instance, 'Take Me Home Country Roads' gained rapid popularity when RCA shared it with multiple artists like Loretta Lynn and Olivia Newton-John who covered the song, leading to increased exposure and reach across different regions.
John Denver’s ode to West Virginia might be more popular abroad than it is in the United States. This Independence Day, we’re asking why.
This episode was produced by Victoria Chamberlin, edited by Matt Collette, fact-checked by Laura Bullard, engineered by Andrea Kristinsdotter and Patrick Boyd, and hosted by Sean Rameswaram.
Transcript at vox.com/today-explained-podcast
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