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Niche Startup Ideas: Hedge Fund Data/Info Business, Expert Network, & AI-Generated Kids' Music
The Startup Ideas Podcast
Paid Ads Strategy for Startups
Initiate a paid ads strategy by 'seasoning the pixel' with basic static ads and gradually increasing the budget weekly based on performance. Start with simple, non-engaging ads to allow the platform to learn the audience. Avoid fancy creatives initially to ensure Facebook's algorithm understands the target audience accurately. Only scale up ad spend once the economics are profitable and maintain a disciplined approach to not overspend. Calibrate spend, creatives, and metrics to ensure profitability by setting a target CPA based on profit margins. Do not rush to scale up spending until the advertising strategy is proven and consistently profitable.
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