Prioritize Potential Over the Core

Traditional marketing approaches are outdated, focusing too heavily on core customers while neglecting the instinctive decision-making processes of all consumers. Most marketing rules stem from a bygone era that assumed conscious decision-making; however, it's the instinctive mind that significantly influences choices. Core customers, often satisfied with current offerings, don't provide the insights needed for improvement or growth, as they have limited repurchase potential. For sustainable growth, businesses should redirect their efforts toward prospective customers who hold the key to expanding market opportunities. While nurturing core customers remains essential, prioritizing resources to attract new clientele is crucial to prevent stagnation and maintain a healthy customer base.

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