Capturing Demand: Outbound Email, LinkedIn, and Organic Growth

The first step in capturing demand is to use outbound email and LinkedIn messages, preferably with video. The second step is LinkedIn organic, which may not generate an instant response but has the benefit of reaching followers who will be notified of the content. Additionally, people who seek out your profile on LinkedIn will see the content as well. This strategy can also be applied to other platforms like Twitter or Facebook, depending on the audience. The next step is to create intentional content that builds authority and trust on LinkedIn. This content should be both searchable, such as YouTube or podcasts, and also available in dark social areas.