
2023 Big Ideas in Technology (Part 1)
a16z Podcast
Social Commerce and Product Discovery in China
Shopping in China is seen as a social experience and entertainment, unlike in the West where it is predominantly search-based. In China, consumers can share links to items and get feedback from friends before making a purchase. This social commerce feature has been available for years in China. However, in the West, shopping is still primarily focused on search and filter-based discovery rather than social product discovery. Companies like Timu and Ping Doo Doo are pushing for more product discovery-focused shopping experiences, but there is still a lack of widespread adoption. In-store shopping with friends often leads to discovering items that would not have been found through search alone.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.