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2023 Big Ideas in Technology (Part 1)
a16z Podcast
Social Commerce and Product Discovery in China
Shopping in China is seen as a social experience and entertainment, unlike in the West where it is predominantly search-based. In China, consumers can share links to items and get feedback from friends before making a purchase. This social commerce feature has been available for years in China. However, in the West, shopping is still primarily focused on search and filter-based discovery rather than social product discovery. Companies like Timu and Ping Doo Doo are pushing for more product discovery-focused shopping experiences, but there is still a lack of widespread adoption. In-store shopping with friends often leads to discovering items that would not have been found through search alone.
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