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The importance of creative freedom and having an independent platform.
The speaker emphasizes that their success in protecting the rainforest is largely due to their ability to communicate and show people through social media. They express a preference for working outside the traditional system, where they have the freedom to be themselves and show the real thing without any filters or restrictions. They mention the importance of having the right to refusal and not allowing contracts to be changed. They believe that real art and inspiration come from the source and that a committee or a large crew is not necessary. They highlight Joe Rogan as an inspiration and emphasize the need for creative freedom and independence rather than being constrained by a boss or a creative director.