Success in the creator economy depends on connecting with people through shared language, aspirations, and challenges to capture their attention. Being creative just for creativity's sake may not generate revenue in today's attention-driven world. To thrive in the creator economy, one must understand the importance of earning people's attention and recognizing the psychology of audience engagement. It is about creating something valuable, intriguing people to discover it, and ensuring that they find it engaging and beneficial, ultimately establishing a meaningful connection.