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[Series: Product Management] Robert Laumeyer

Microdosing

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Understanding the Patient Journey in Product Development

The lack of consideration for the patient journey in product development was evident in a case where a company focused on building relationships with surgeons assuming they referred patients to rehab, but in reality, it was the case managers who handled this. This lack of understanding highlighted the crucial role of case managers in guiding a patient through the journey from an accident to recovery, underscoring the importance of recognizing all stakeholders involved in the process.

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