Empower Everyone to Align on Strategy

Product leaders, such as product managers, designers, and engineers, are natural problem solvers, and strategy is essentially problem-solving at a higher level. Empowering all leaders in a company to understand and discuss strategy is crucial for alignment. Decisions about geographic strategy, customer competition, and problem-solving impact every aspect of the business, from sales and marketing to product development. Failing to elevate and have these strategic conversations makes the job of product professionals harder, leading to indecisiveness and a lack of focus. The product strategy should align with the business strategy, providing a roadmap on how to achieve the broader objectives set by the company.