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Timing is Everything: Setbacks Lead to Strategic Flexibility
Nike's withdrawal of its full-year sales guidance, along with the postponement of its investor day, indicates the company's need for time to reassess its strategies following a 10% decline in quarterly revenue. The appointment of Elliot Hill as the new CEO is seen as a crucial step, providing him with the necessary flexibility to evaluate ongoing business trends and respond effectively to declining sales. This situation highlights the importance of strategic reflection during challenging times to enable a potential turnaround.