Building a Customer List with Care and Precision

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Creating a customer list involves identifying overripe customers to exclude from the top, defining not fully ripe customers for lower bound exclusion, and focusing on the middle ground. Listing potential customers includes adding links to their best social media profiles, names, personal brands, businesses they are associated with, and relevant interests. Tailoring the list to individual preferences and interests, and showing genuine consideration over time, builds trustworthiness. Seeking help to expand the list when running out of ideas is encouraged.

Today, you get a glimpse into an ongoing marketing experiment for Podscan.fm. What if I can frontload value for my future customers even before they sign up?

Here's why I chose to create a Dream Customer List and how it will help me jumpstart customer acquisition.

This episode is sponsored by Acquire.com

The blog post: https://thebootstrappedfounder.com/the-power-of-the-dream-customer-list

The podcast episode: https://tbf.fm/episodes/323-the-power-of-the-dream-customer-list

Check out Podscan to get alerts when you're mentioned on podcasts: https://podscan.fm
Send me a voicemail on Podline: https://podline.fm/arvid

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter

My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find Your Following: https://findyourfollowing.com

Here are a few tools I use. Using my affiliate links will support my work at no additional cost to you.
- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx
- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid
- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid
- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60
- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ
- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q
- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw