Boye Fajinmi, co-founder of The Future Party, a community-based media brand with a daily newsletter reaching 200K subscribers, joins Erik Torenberg to share insights on transitioning from community events to a comprehensive media company, the power of specialized newsletters, and the necessity of diversifying revenue streams. Grow and monetize your newsletter with Beehiiv: head to https://Beehiiv.com and use code “EMPIRES” for 20% off your first three months.

🔥 Apply to join over 400 Founders and Execs in the Turpentine Network: https://hmplogxqz0y.typeform.com/to/JCkphVqj

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SPONSORS: BEEHIIV

Head to https://Beehiiv.com and use code “EMPIRES” for 20% off your first three months.    

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LINKS:

The Future Party: https://futureparty.com

Linkedin: https://www.linkedin.com/in/boye-fajinmi/

Instagram: https://www.instagram.com/boye/?hl=en

Subscribe to the Media Empires Newsletter: https://media-empires.beehiiv.com/

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X / TWITTER:

@eriktorenberg (Erik)

@thefutureparty (Boye)

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TIMESTAMPS:

(00:00) Intro

(00:29) Evolution and strategy of The Future Party

(04:35) Navigating the newsletter ecosystem

(08:44) Niche targeting

(10:27) Future aspirations and media diversification

(12:06) Power of events in media growth

(14:47) Sponsors: Beehiiv and Metaview

(16:54) Exploring different mediums

(19:57) Role of events and activations

(24:11) Monetization strategies and subscriber engagement

(27:16) Importance of value creation

(29:10) Wrap

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This show is produced by Turpentine: a network of podcasts, newsletters, and more, covering technology, business, and culture — all from the perspective of industry insiders and experts. We’re launching new shows every week, and we’re looking for industry-leading sponsors — if you think that might be you and your company, email us at erik@turpentine.co.