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#710: How to Deliver a Digital Course Your Audience REALLY Wants
Online Marketing Made Easy with Amy Porterfield
Pre-Launch: Cultivate Interest Before Selling
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Pre-launch is a crucial phase for course creators, where the focus is on generating interest without directly selling the course. It involves sharing valuable information to shift potential customers' mindsets and demonstrate the need for the course. By discussing the benefits of a course and how to identify course ideas, creators can prepare their audience for the eventual launch. This strategy allows for meaningful engagement that captures attention and creates readiness to invest, ultimately making the transition from curiosity to commitment seamless and effective.
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