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Surviving and Thriving through Business Challenges
Surviving tough periods in business involves facing existential risks, like the initial years of losses where the business's continuity is at stake, and enduring longer periods of pain later on. While going through challenging times, it's crucial to withstand the pressure, defend the business, and not give up, realizing that the duration and intensity of the pain can impact the business's longevity and success in the long run.