Publish Boldly, Market Mysteriously

Skyhorse has a reputation for publishing controversial and unconventional authors, such as RFK Junior and Woody Allen, suggesting a unique niche in the literary market. The effectiveness of a PR campaign is highlighted through a series of intriguing videos released, which appear crafted to build suspense and viewer interest, despite their odd production choices like black-and-white aesthetics and unclear visuals. This strategic choice could reflect an intent to create a sense of mystery around the subject. Additionally, the mention of a potential financial motive indicates a possible underlying concern about personal security in relationships, suggesting a duality of artistic expression and personal strategy in leveraging media for visibility and profit.