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I Met The Most Obsessed Man On The Internet
The Startup Ideas Podcast
The Power of Naming and Owning a Word in Building a Brand
Owning a word or a specific phrase is a powerful way for creators to build a brand. By constantly repeating this word, it becomes associated with the creator and their brand. Giving something a name gives it identity and makes it more shareable. The process of coming up with a good name requires putting out a lot of material until the perfect name becomes obvious and unique, yet common enough to resonate with others. The key is to wait for a name that resonates with both the creator and the audience, and that is not already owned by someone else. When the right name is found, it becomes a powerful tool in brand building and can lead to a movement or significant following effortlessly.
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