How the Logic of Cults Is Taking Over Modern Life
Plain English with Derek Thompson
00:00
Strength of Strict Churches
Strict churches, such as orthodox Judaism, Mormonism, and orthodox Islam, have shown stronger growth compared to less strict mainstream religions despite being more costly to follow. The strictness of these churches makes them more attractive and stronger by reducing free riders, screening out members lacking commitment, and encouraging active participation. This contradicts the usual theory of persuasion, indicating that being firm and strict can lead to greater success and appeal.
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