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How Vercel found extreme product-market fit by focusing on simplification | Guillermo Rauch (Vercel's CEO)

In Depth

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Simplify and Focus for Customer Resonance

By simplifying their offering and focusing on improving the front-facing part of a website, the company resonated immensely with customers. They realized the importance of not trying to do everything but instead integrating into solutions that customers already have, which was more appealing to enterprises tired of hearing promises of solving all their problems.

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