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Engage and Scale: The Power of Onboarding Tactics
Initial driver onboarding at scale relied heavily on manual processes such as cold calling and hosting group onboarding sessions. Successful strategies included identifying peak times when drivers were available, like Monday mornings and Thursday afternoons at airports, to provide food and a comfortable space for engagement. This approach not only captured drivers' attention but also positioned Uber as a valuable option for their driving needs. Sharing effective methods across cities fostered a consistent playbook, while cold calling and referral programs emerged as underestimated yet powerful tools for increasing driver recruitment.